We're 3rd
in South East
Queensland.
$20 a day each
fixes it.

National Office has already invested heavily in website optimisation, SEO and AI search visibility to capture the maximum number of leads organically. Paid search is the one lever still being pulled ten different ways.

Third in our own backyard

Impression share is the share of Google searches where our ad actually appeared, out of every search it was eligible to appear in. Bumpertech shows up in roughly half of them. We show up in fewer than one in five.

Brisbane search impression share — bumper, scratch, paint & minor repair terms

Roughly three dollars
to our one.

Nobody publishes their ad spend, so this is an estimate — but it's an estimate built on our own account data, not a guess. Impression share is measured against our eligible auctions: the same searches, the same keywords, the same clicks, the same going rate. If Bumpertech is appearing in 50.6% of the auctions we're eligible for and we're appearing in 17.7%, they're buying roughly 2.9 times what we are.

Estimated Brisbane search spend, indexed to Touch Up Guys = 1.0×. Derived from measured impression share, assuming comparable click-through and cost-per-click across advertisers bidding the same terms.

One campaign, funded
by all of us, equally.

Every territory in the cohort contributes the same $20 a day into a single coordinated campaign. Individually, $20 a day is pocket change that buys a handful of clicks. Thirteen of them, pooled, is real buying power across the whole market.

Where each territory sits today

One green. Three yellow. Nine red. That's the whole problem on one line — and it's also why we're third.

Figures are media spend. Campaign build, management and reporting handled centrally.

The campaign generates the lead.
The system finds the owner.

Nothing changes about who gets the job. The existing postcode lead-distribution system keeps allocating every enquiry to the correct operator, exactly as it does today. The only thing that changes is that the ad is still running at 4pm.

Coverage — participating service areas

This won't beat Bumpertech
by Christmas.

Bumpertech and Pro Auto Repairs run large, centralised Brisbane campaigns. A handful of operators with small local budgets can't compete with that individually — and one pooled campaign won't overtake them overnight either. That's not the objective.

The objective is to substantially increase our presence, get the four dark territories onto the board, and recover the searches we're currently conceding because we're outspent in every auction. Not a handful of small advertisers. One Brisbane Touch Up Guys network.

Prove it, then decide

Set it once.
Forget about it.

Nobody needs another invoice to chase or another login to remember. We can set up an automatic card charge — daily or weekly, whichever suits you — so your contribution goes straight into the campaign and you never think about it again.

Already advertising? Remember this is a budget adjustment — you're moving your current spend across, not stacking a new one on top of it.

"What if I don't
want to be in it?"

Then you're not in it. Nobody is being forced, and nobody's territory is being taken off them. But it's worth being straight about what it means, because it isn't the same answer for everybody.

One job a month
and you're square.

Forget the impression share for a minute. Here's the only arithmetic that matters, using our own numbers: an enquiry costs us somewhere between $3 and $7. About 40% of enquiries turn into a job. The average job is around $660.

Your contribution is $600 a month. One average job is $660. One job a month and you're square — everything after that is yours. The question isn't whether $20 a day is worth it. The question is whether you back yourself to win one extra job a month out of a campaign three times the size of the one you've got now.

Nobody can promise a number, so here's the model with the dial turned against us. The combined pool is $7,800 a month. The only real unknown is what an enquiry costs us in a bigger, better-funded campaign — so we've run it at our current figure, and then at three, four and seven times worse.

That's the whole case, and it doesn't rely on the good number. Even if enquiries end up costing us seven times what they cost today, the campaign still returns better than five dollars for every one we put in. On the realistic middle of that table, we're looking at roughly 5 to 8 extra jobs per territory, per month — for $600.

Projection, not a guarantee. Assumes 40% enquiry-to-job conversion and a $660 average job at current network rates. Jobs will not split evenly — territories with higher search volume will see more of them, which is exactly how the postcode system already works. Job value is revenue, not margin: apply your own costs and labour.